In a glittering ceremony held on November 28th, the Tour
Operators Union of Ghana (TOUGHA) was bestowed with the prestigious award for
"Trade Associations – Contribution to Tourism Development" at Ghana’s
National Tourism Awards.
The event marked a significant moment as it was organised as
part of the 50th anniversary celebration of the Ghana Tourism Authority,
bringing together key stakeholders from both the public and private tourism
sectors.
The evening was not only a celebration of excellence but
also a showcase of rich Ghanaian culture and music, setting the perfect
backdrop for acknowledging outstanding contributions to the country's tourism
landscape.
The citation accompanying TOUGHA's award highlighted the
pivotal role played by the private sector in the thriving tourism industry. It
commended TOUGHA's unwavering commitment to fostering the growth of domestic
tourism in Ghana. Since 2020, TOUGHA has actively engaged its members in
immersive experiences, exploring tourist sites and attractions across the
nation.
One noteworthy initiative mentioned in the citation was
TOUGHA's instrumental role in executing the Ghana Tourism Authority's domestic
campaign, "See Ghana, Share Ghana," over the past few years. This
campaign has been a driving force in encouraging locals to explore and
appreciate the diverse beauty that Ghana has to offer.
The Ghana Tourism Authority expressed its pleasure in
presenting the Honorary Award to TOUGHA, acknowledging the union's efforts in
propelling the tourism sector forward.
Mrs. Alisa Osei-Asamoah, the President of TOUGHA, led the
delegation to receive the award. In her remarks, she expressed gratitude for
the recognition and dedicated the award to her executive team and the members
of TOUGHA. Mrs. Osei-Asamoah underscored the immense support received from the
team, which has transformed TOUGHA into a formidable force within the tourism
industry in recent years.
Looking to the future, Mrs. Osei-Asamoah affirmed that “the
award would serve as motivation for TOUGHA to further contribute to the growth
of Ghana's tourism.” She extended her appreciation to the Ghana Tourism
Authority for the acknowledgment, cementing the collaborative efforts between
the public and private sectors in shaping the nation's tourism narrative.