Veteran Ghanaian Recoding Engineer and Recording Producer, Zapp Mallet has explained how Ghana can change its tourism fortunes through music and art industry.
According to him, there is a lot that Ghana Music and Art industry can do to make the tourism industry better but unfortunately, we are not using our opportunities. We haven’t done enough with our music and tourism industry.
In an interview at YFm he stated that, he had the opportunity to listen to an interview on BBC and they asked someone’s thoughts on why their country’s tourism industry’s fortunes had dwindled and he attributed it to the change happening in their music scene but our new generation has changed their style of music.
I believe that, most tourists come into our country to listen to our music because if they want to listen to Beyoncé or Jay Z, they’ll go to America but if they come to Ghana, that shows how good our music can improve our tourism industry. For instance, a tourist coming into Ghana will not come to find out about our GDP, they will not find out about our Ministry of Finance or Energy for anything. They will rather look out for our music and movies. He stated.
‘‘We should not be thinking that because Ghanaians like it, everyone else will like it. Somethings that are accepted in Ghana don’t even cross the Aflao boarder so there’s more we can do’’. He added.
‘‘upon all the negative notions people had about Nigeria, they’re trying to change it with music and the arts which we also need to do because that’s how we’re going to transform Ghana’s tourism’’ he stated.
Source: www.kantankatv.com/Gabriella O. Konadu